ERE - Spring 2017

"So many times in HR and talent acquisition we want to “blame marketing” for not listening … for not doing the right branding campaign based on the talent we need. We know … they know … our leaders say it out loud … that our company’s success these days solely rests on the talent hired, specifically, the war on “digital” talent.

Have we ever thought what it would be like if we stepped back and asked ourselves… “are we helping marketing?” Are we making it hard or easy on them? Are we proving the fact that they can help us, and the full company, with this effort? Learn what GE’s Shaunda Zilich learned when “Owen” and “Sarah” met mainstream marketing and how its corporate marketing teams came to the talent department to really dig in and do this right. "