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Wednesday, April 19 • 2:30pm - 3:00pm
Where Art Meets Science: How to Uncover What Makes Your Organization Unique and How to Sell it to Candidates in a Memorable Way

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How do you uncover what is unique about your organization and communicate it to candidates in a memorable way—and then get them to convert into hires?

Fortune 500 company Thermo Fisher Scientific faced this exact challenge. Charlotte Marshall shares the two research questions you should be asking your employees to develop your employer value proposition and how to use your EVP to develop a powerful employer brand that resonates with candidates and employees.

Who should attend? 

It's a great session for people interested in recruitment branding, advertising, marketing, and communications. 

avatar for Charlotte Marshall

Charlotte Marshall

Vice President, Digital/Social Media & Employer Brand, Magellan Health
At Magellan Health 10,000 professionals wake up every day driven by one purpose — to lead humanity to healthy, vibrant lives. With revenues of $4 billion, and a 2 percent unemployment rate in the heath care space Magellan knows it’s time to develop its employer brand.  Vice... Read More →

Wednesday April 19, 2017 2:30pm - 3:00pm PDT
Marriott Grand Ballroom 7,8,9