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Thursday, April 20 • 2:30pm - 3:00pm
Converting Candidate Leads Into Hires Using Landing Pages

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With the explosion of information on the employment branding front, a simple but very effective marketing tool that is sometimes overlooked by talent acquisition is the use of landing pages. They’re a way for TA professionals to add additional recruitment marketing to their positions, verticals, company, etc. to collect leads, begin the candidate nurturing process, and potentially turn those leads into hires. You’ll walk away from this session learning how easy it is to set up a landing page; how to promote the page using social media; and begin a real candidate relationship management process.

avatar for Mike Dickinson

Mike Dickinson

Talent Acquisition Manager / Managing Director, Lifeguard Ambulance Service
20+ years of TA experience in education, IT and medical services. Passionate and innovative talent acquisition leader with an entrepreneurial disposition and a dash of passion for technology. I help organizations design, develop and implement digital employer branding and recruit... Read More →

Thursday April 20, 2017 2:30pm - 3:00pm
Marriott Grand Ballroom 12

Attendees (11)