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Wednesday, April 19 • 2:30pm - 2:50pm
How to Leverage the Connection Between Your Corporate Culture and Employer Brand to Attract and Retain Talent

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“Your company's culture and your company's brand are really just two sides of the same coin." said Tony Hsieh, the CEO of Zappos. But this isn’t just the case for your consumer brand, there’s even more alignment between your company culture and your employer brand. In fact, you could argue that your employer brand is essentially just the external expression of your company culture. The strong connection between these two elements creates a real opportunity for HR generalists and those in talent acquisition.

In this session, we’ll help you understand the interplay between your corporate culture and your branding efforts. We will show you how to not only improve your company culture but how to harness it to create an effective employer branding strategy. In addition, we’ll showcase some employer branding best practices and highlight examples of companies that have successfully taken advantage of the intersection between branding and culture.


Speakers
avatar for Aaron Prebluda

Aaron Prebluda

Chief Marketing Officer, kununu US
Aaron Prebluda is kununu’s Chief Marketing Officer, leading Marketing, Product, and Business Development for the U.S. market. Aaron has over 15 years of experience in Sales, Marketing, and Business Development at several venture-backed startups and growth companies in the data an... Read More →


Wednesday April 19, 2017 2:30pm - 2:50pm
Marriott Grand Ballroom 12

Attendees (28)